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About

LisaBWoods_about_me.jpg

I am a user experience designer who enjoys the full range of the design process—from research and insights, to concept development, to implementation and branding.

I earned my Masters in Design from California College of the Arts in 2013. My thesis at CCA focused on exploring how digital platforms can enhance the creativity of everyday people. This work is rooted in my belief that everyone is creative and has a story to share. I am excited to see that design is shifting away from generating closed artifacts and moving toward making more open and collaborative systems that flex and adapt to people's needs.

Prior to attending CCA, I was a visual designer in the publishing industry. As a textbook designer, I was passionate about bringing clarity to complex processes. As a trade book cover designer, I loved translating ideas into compelling images and developing visual brands. (But even then I yearned to design experiences that involved interactions between people, objects, and spaces—I just didn't know it was called UX design!)

My book design work has received recognition from Print Magazine as well as the New York Book Show, and has helped propel several titles to New York Times and Wall Street Journal bestseller lists.

When not designing, I watch sci-fi anything and thank my lucky stars that I inherited my mother's knack for fearless culinary improvisation.

 

Email  lwoods211 [at] gmail.com